It is that time of the year again when the bells are ringing, choirs are singing, and people are BUYING. Like crazy!
In the business world, retailers look forward to the Christmas season even more than consumers. This is because it is the best season to make amazing sales and a huge profit. Millions of people across the world purchase gifts, decorations, and even stock up on some everyday supplies for the new year. In fact, most people start their Christmas/New Year shopping as early as October. So if you play your cards right, you’ll sell your products off faster.
Content marketing agencies know the trick and they make full use of it. The best content writing agencies suggest making changes to your content strategy, temporarily, to offer just what your target customers would need.
But why does Christmas have such a huge impact on the state of the global market? Well, apart from Christmas being a widely celebrated holiday and a chance to unwind and spend time with family, it is also sort of a “Last Hurrah” for the year. People are most likely to purchase the things they’ve long had an eye out for as gifts for themselves or loved ones during this season. The idea of giving themselves a treat during a special occasion is usually more appealing and rewarding to most people than just buying those things on any regular day of the year. There’s also the advantage of Christmas bonuses and end-of-the-year savings which let one spend a bit more freely.
Now, the main issue you would face as a retailer is how to actually sell your products to these eager and high-in-spirit customers. Since you’re reading this, it means that you know you absolutely have to be unique with your marketing strategy. The fact that Christmas is such an “easy” period to make sales is exactly what makes it difficult. This is because a lot of other retailers have the same idea of milking this Christmas Season. There’s a lot of competition so you need to stand out if you really want to boost your Christmas sales.
In this modern era, if your business isn’t digital, you’re going to have a far lower reach. This is why you need to focus on not just any marketing strategy, but your ONLINE MARKETING. Without further ado, here are some of the best online marketing tips that would help drive traffic to your business.
5 Insane Online Marketing Tips To Boost Your Christmas Sales This Year
- Update Your Website
Your website is your virtual store. You should decorate it the same way (or even better) as you would do your actual store. How do you go about this? Start with your landing page.
As the name implies, a landing page (also known as destination page) is a special page on your website where visitors “land”. It is a special page because it is deliberately created to obtain the email addresses of your visitors, which then leads to further marketing. Whenever you click on an offer, you’re most likely to be directed to the company’s or individual’s landing page. This is why it is so valuable and must be designed right.
Your online store needs to have a holiday flair. Content writing companies India says that to create this, the most basic thing to do is to redesign your logo. It doesn’t have to be changed completely. The goal is simply to give it a Christmas touch. You can do this by either changing the font of your logo, changing the color scheme to a more festive one (the go-to colors are typically red, green, and gold), and even adding some banners and flyers. While decorating your landing page is important, you should also try not to “overload” it and still keep it simple and customer-friendly. It would also help to study your customers and have a fair idea of the type of designs, and even greetings, they would prefer.
After this, the next step is to MAKE AN OFFER. As earlier stated, your landing page is a great way to build your email list by encouraging people to sign up to your newsletter. To make the most of this opportunity, you need to create exciting and catchy offers for your customers. And this exactly what good content marketing agencies do. If you’re out of ideas, you can repackage your previous deals and offers that seemed to get attention. Note that these offers should be as informative as they can be. Christmas is a busy season and people often have other stores to check out. Help them know exactly what they’re getting to make things easier for them.
- Release Seasonal Content
Publishing seasonal content is a great way to help and entertain your existing customers and also attract new ones.
Christmas shopping guides and gift ideas are the perfect and often most looked up content during this season. People are always researching on how to get the perfect gift for their loved ones. Putting out content that answers customer’s questions is the best way to drive traffic to your website and increase your sales.
This stage is crucial and requires you to be really creative. You also need to do your own homework. What are the current trends? What are the best gifts on the market? What are the hottest deals? Can you beat them? Answering all these will help you with the keyword optimization process. When you’re creating content, you’re doing it for the sole purpose of attracting people. In order to do this effectively, you need to make use of trending or most-searched keywords that would rank your website high on Google’s search results. There’s no point in investing so much time in developing content if it’s not going to be seen.
To increase your chances of being “seen”, you can make use of some SEO tools. If you are not familiar with the tools or do not have enough time to spare, you can seek the help of SEO agencies India.
Note: While the goal is to use trending keywords in your articles, blog posts, or any other form of content, ensure that they are properly used. You don’t want to clutter your content with so many keywords. Let there be a reasonable flow and, most importantly, ensure it actually answers vital questions.
- Email Marketing
If you thought email marketing was “dead”, think again. There’s a good reason email marketing has been practiced since forever and will continue to be used.
Email marketing is a direct and effective way of passing information across to your prospects and customers, say content marketing agencies India. Millions of people check their emails every day on a daily basis, some even more than their social media accounts. This is why you should seize this opportunity.
After successfully creating and/or updating your landing page, you should start getting notifications of people signing up for your newsletter. When this happens, you gain access to their email addresses and can now set out to send bulk Christmas-customized emails.
Good email marketing usually involves you including some links to Christmas guides, gift cards, and sale flyers. For better results, you should try to create a sense of urgency for your deals and discounts. Strategies like “Limited Time Offer”, ” Available for 24 hours only”, “Buy Now”, or maybe even adding a countdown clock, will help entice your customers to check these deals out and make a purchase. No one likes feeling like they missed out on some amazing deals or savings.
- Social Media Campaigns
According to the content writing companies in India, Social media is more or less the King of this digital world. You need to make judicious use of your social media platforms to gain a wider reach of customers. Platforms like Facebook, Twitter, and Instagram, need to be specially taken advantage of.
A great way to kick off your social media campaign is by using popular Hashtags and even creating some fun ones. Using popular hashtags will help you get noticed faster on social media. For instance, if you upload a post and include a popular hashtag such as #ChristmasSales, whenever anyone looks up that hashtag, it will bring out a list of posts containing it, including yours. The aim is to now make your own post stand out and make people want to check it out.
Social media competitions and giveaways are also great ways of promoting your business and attracting customers. Everybody loves freebies! Try to make these competitions centered around your brand. They should also be simple and engaging. When you have their attention, you can start promoting your deals to keep them intrigued and interested while waiting for the results.
- Offer Delivery Services (Free)
Let’s face it, most shopping is done online nowadays. Online shopping is really convenient so if you offer delivery services, people are more likely to be interested.
The thing is, most businesses have a delivery system. So what might make yours stand out? FREE SHIPPING. Yes, you read that right. You’re probably worried about how it would affect your profit right? Well, let’s be honest. Free shipping has become a necessity, especially during festive seasons. It makes the customers trust you more and also gives them a sense of “saving”. However, since you’re running a business and not a charity, you can find a way to include the cost of shipping into the price of your products. You could also increase the number of products you’re offering to make the sale worth it. For example, you can offer free shipping for a minimum order of 10pcs or so.
Another fun delivery idea is offering customized packages. What this means is you can give your customers the chance to write a personalized message, or maybe even choose the preferred packaging of their orders. This would be great especially for those who would not be able to personally deliver gifts to their loved ones. You can also offer hampers and gift bundles.