Organic traffic makes up almost one-third of traffic to your company’s website. Search Engine Optimisation (SEO) should be at the top of your priority list if you are targeting to get traffic from Google search. If nobody is able to find you, the chances that you are able to generate leads for your business fall really low. Here are 10 ways to improve SEO for your website:
1 – Publish Relevant Content
There is no substitute to great content and what will attract maximum traffic to your website is relevant and good quality content. This is the number one driver of search engine rankings. Content that is created specific for your target audience or your consumer base makes a remarkable difference in increasing your search rankings. It increases traffic, which automatically increases your site’s authority and relevance.
You need to know the customer’s pain points and desires and target those. Also, focus on the style of writing. Try to use questions in your headline and begin your headline with a number — that increases your chances of being discovered. People are more likely to make specific searches for their problems and needs — your content should be able to target that. Also, highlight the call to action and put a sense of urgency in it — like limited time offer or try our… today.
Think about how the reader might search for that specific page — identify and target a keyword phrase for each page. You should repeat this phrase multiple times on the page—once or twice in the introduction and conclusion paragraphs, and two to four more times throughout the content. Use bold, italics and headline tags and other tags to highlight the keyword phrases. However, also be careful that you don’t overdo this. Keep your language and writing style natural and lucid. You should not sacrifice good writing for SEO. Make the writing user-oriented and not just for the search engine and the traffic will flow automatically.
2- Update Your Content Regularly, focus on meta description and URL
Regularly updated content is key to suggest that the site has not lost its relevance. You should keep updating your content, so that its stays fresh. Also, do not forget to focus on the meta description of your page and the title in the search engine. Keeping the URL solid, clear and with fewer words also goes a long way in attracting traffic to your website.
3 – Optimize the images
Pictures and other images are great for the website. Everything text can make the page look boring and dull. Also, no one reads a lot of text, if it is not getting a break with a relevant picture, video or infographic.
However, you need to make sure that they optimised properly, if you actually want it to improve your SEO ranking. Factors like file format and size play an important role here. Huge images can slow your page’s loading time, which in turn affects the ranking. You can resize or compress the image to optimise them.
4 – Break up your content with header tags
Headings and subheading are an important way through which you can improve the user experience on your website. If your headline is catchy and arouses the curiosity of the reader, you will surely get an increased click through rate. However, the rest of the article should also be interesting enough to keep them engaged and hooked to the site.
Headlines break up the content and makes it easier to read or skim through. If your headline is just a wall of text, it will discourage people from spending time on it. Also, keep the keywords to the beginning of the headline. Be ultra specific in the headline and try to define what the article is about.
5- Increase the number of links
Sure, it can look better when you make claims, but backing them can make them look better. All your data claims should be linked to authoritative and trustworthy sources. This why you should put outbound links in your piece. Inbound links are also important because they will ultimately increase your relevance, leading to improving your ranking.
6- Have a link-worthy site
For attracting traffic to your website and increasing its ranking, you should focus on creating relevant links within the text, like instead of having “click here” links, you can try writing the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas something that is rich with keywords and specific, will improve your search engine rankings and also the ranking of the page that you are linking it to.
7- Use alt tags
You must always give a description fro your visual media using alt tags or alternative text descriptions. This allows search engines to locate your page. For those who use text-only browsers or screen readers, this is extremely crucial.
8- Optimize your site for mobile devices
It is extremely important in today’s world that you make your website mobile-friendly as most of the readers nowadays, use mobile to access websites. With mobile use being on the rise and almost overtaking the use of computers and laptops, you should make sure that your website is suited to the mobile users as well. In fact, over 60% of Google searches come through mobile devices.
Google recognises this and ranks the sites accordingly.
9- Improve your page’s loading speed
Your page loading time is important for several reasons. Firstly, if the speed is too slow and Google analyses this, your ranking will suffer. A slow website will also affect user engagement. The pogo-sticking affect will come to play here. They might click on your website, but not stay long enough or take a call to action because they might get irritated with the slow speed and switch to a different website.
10 – Make sure your site is readable
Keep your audience in mind when you are formulating and writing the content. If you want people to visit your website and to stay on it, you should write content in a way that they can easily understand. You should not write using very technical terms that an expert would use. You should be able to write something that the user understands, only then will they be interested in pursuing further.